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Parapsychology and Magic / Spiritualism / The magnificent seven / 

The magnificent seven

Ask any Spiritualist to give the basic tenets of their philosophy and they will probably quote the Seven Principles:

The Fatherhood of God

The Brotherhood of Man

The Communion of Spirits and the Ministry of Angels

The continuous existence of the human soul

Personal responsibility

Compensation and retribution hereafter for all the good and evil deeds done on earth

Eternal progress open to every human soul

But do they really do the job? They sound dated and to any newcomer are perplexing and impenetrable. They may be doing us more harm than good and perhaps should be abandoned altogether.

Before becoming a full time medium I used to run an advertising agency. Often our brief would be to formulate a corporate identity to promote a particular brand or business.

Part of this image building would invariably include writing a slogan. The best are always the simplest. You know them by heart: "The real thing," "The World's favourite Airline," "Pure Genius." etc.

Jesus would have made an excellent agency copywriter for an ecclesiastical account. He summarised the Jewish Ten Commandments into two: "Love your God with all your heart and all your might" and "love your neighbour as yourself."

His words and sayings stick because they are short, punchy and to the point. Jesus expressed great truth with a profound simplicity of language.

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