Ask any Spiritualist to give the basic tenets of their philosophy and they will probably quote the Seven Principles:
The Fatherhood of God
The Brotherhood of Man
The Communion of Spirits and the Ministry of Angels
The continuous existence of the human soul
Compensation and retribution hereafter for all
the good and evil deeds done on earth
Eternal progress open to every human soul
But do they really do the job? They sound dated and to any newcomer are perplexing and impenetrable. They may be doing us more harm than good and perhaps should be abandoned altogether.
Before becoming a full time medium I used to run an advertising agency. Often our brief would be to formulate a corporate identity to promote a particular brand or business.
Part of this image building would invariably include writing a slogan. The best are always the simplest. You know them by heart: "The real thing," "The World's favourite Airline," "Pure Genius." etc.
Jesus would have made an excellent agency copywriter for an ecclesiastical account. He summarised the Jewish Ten Commandments into two: "Love your God with all your heart and all your might" and "love your neighbour as yourself."
His words and sayings stick because they are short, punchy and to the point. Jesus expressed great truth with a profound simplicity of language.